GENFLEX PRINTS SHRINK SLEEVES FOR SECOND SELF BEER
Genflex is pleased to be able to work with so many talented producers and manufacturers to print eye-popping artwork and packaging that flies off store shelves.
Second Self Beer Co., an Atlanta craft brewer that brews approximately 2,500 barrels of beer per year, will soon launch its Manic Pixie Dream beer. MPD is a Russian Imperial Stout with an alcohol by volume percentage of a whopping 13.9 percent. It features elements of bourbon, oatmeal, maple and coffee.
Genflex printed the shrink sleeves for the cans of MPD using its HP Indigo WS6800 press. Digital presses allow for impressive run flexibility and lower setup costs, and Genflex and Second Self were able to utilize these advantages. Genflex printed four separate shrink sleeves for the launch of MPD, each with artwork that emphasizes the individual elements found in the beer. Printing the separate sleeves required no additional setup costs, just another way Genflex is able to provide affordable, flexible printing solutions for your product.
Second Self will launch MPD at a party at its northwest Atlanta brewery on February 26, and you’re invited! We’re thrilled to get to go, and to have been a part in the production of this great tasting beer. You can learn more about the beer’s brewing process in this video, and get more information on the party at their Facebook and website. See you there!