We’ve all seen barcodes. A barcode is a series of black and white stripes representing a unique product identifier. Barcodes were invented in the late 1940s, but they became more widely used in the 1970s. Interestingly, The American Railroad Association was one of the first organizations to realize the value of barcodes. While they did Read more…
A label is a powerful tool that conveys a message. It represents the essence of a company and the products it produces. Recently, an acquaintance of mine witnessed the impact of labels firsthand. A craft brewery displayed its many beers at a wine and spirits trade show. Staffing the booth were young, energetic men and Read more…
Thanksgiving Message from GENflex Labeling Solutions Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough. ~~ Oprah Winfrey GENflex Labeling Solutions Wishes everyone a happy, healthy Thanksgiving.
Label Accuracy Prevents Customer Dissatisfaction, Lawsuits and Saves Money Atlanta – November 16, 2023 -— Virtually all manufacturers and marketers place labels on their products. Labels identify brands, are crucial to effective marketing, include product and regulatory information, and influence end-user perceptions about a brand. “In other words,” according to Kevin Florence, president and CEO Read more…
Many brand owners and marketers have questions about private labels. However, there are no easy answers. What is right for your product depends on the situation. It’s easy to define what private labels are. It’s when marketers put their own name brand on products they did not manufacture. Many times, consumers are aware of this. Read more…
The consequences of mislabeling product labels can be severe for both consumers and businesses. Consumers may suffer from health issues, allergic reactions, or dissatisfaction with a product or an entire brand if they buy a product that does not match its label. Further, manufacturers may face legal actions, fines, reputational damage, or loss of customers Read more…
Each month we review which of our blog posting received the most views and traction. In October 2023, these were the most popular. THE LUCKY 13 REASONS WHY LABELS ARE SO IMPORTANT DO LABELS MAKE A STATEMENT THE HISTORY OF PRODCUT LABELS INCLUDING MILESTONES VIDEO: INSIDE GENFLEX’S DIGITAL FLEXO PLATE IMAGER HOW CAN YOU Read more…
Meet the Zoomers. No, I’m not talking about the family next door. “Zoomers” refers to Generation Z – those born between 1997 and 2012. They will make up 30% of the US workforce in the next two or three years and are known to be the most environmentally focused generation we have ever had, and Read more…
Labels are your most inexpensive marketing tool. Labels reveal your brand’s personality. Labels make your brand recognizable. Labels build trust with consumers. Labels convey important product information. Labels differentiate your product from the competition. Labels influence customer behavior. Labels are the first thing a customer sees about your brand (Hint: Make that label stand out) Read more…
Have you ever asked yourself what’s in a label? We mean, how are they made? What are the different parts of a label? Afterall, we see about 5,000 labels on packages and products every day. These include ads, billboards, clothing labels, container labels, and logos. But that estimate is more than six years old. It Read more…
