More on How to Choose the Right Label for Your Brand

October 10th, 2023

right label

If you want to make a good impression on your customers, you need to use the right labels on your products.

Labels are not just stickers that display information, they are also part of your brand identity and marketing strategy. In fact, Steve Jobs says they tell a story – your story and the story behind your products and your brand.

Here are some tips on how to choose the right label for your brand:

Consider the material. Different materials have different properties, such as durability, texture, and appearance. You need to choose a material that suits your product and your brand image. For example, if you sell organic or natural products, you might want to use a paper or biodegradable label that reflects your values.

Choose the finish. The finish of the label can enhance or detract from the overall look and feel of your product. You can opt for a glossy or matte finish, depending on the effect you want to achieve. A glossy finish can make your label stand out and catch the eye, while a matte finish can give your label a more elegant and sophisticated touch.

Check the quality. The quality of the label depends not only on the material and finish, but also on the printing process and equipment used. You want to make sure that your label is printed with high-resolution and vibrant colors, and that it does not fade, peel, or smudge over time. You also want to ensure that your label is cut precisely and accurately, without any errors or defects.

Evaluate the production. The production of the label involves not only printing but also delivery and customer service. You need to find a reliable and reputable label provider that can meet your deadlines and expectations, and that can also handle any issues or changes that may arise along the way. You also need to find a provider that has flexible and scalable capacity, so that you can order as many or as few labels as you need, without compromising on quality or speed.

Communicate clearly. The most important factor in choosing the right label for your brand is communication. You need to communicate your needs and goals clearly to your label provider, and they need to communicate their capabilities and limitations clearly to you. You need to establish mutual understanding and trust, so that you can work together effectively and efficiently.

At GENflex Labeling Solutions, we understand how important labels are for your brand and your products. That’s why we offer a wide range of materials, finishes, quality levels, and production options for you to choose from.

We also have a team of experienced and responsive professionals who will listen to your needs and deliver on our promises. We have been providing packaging and labeling solutions for over 90 years, and we are committed to helping you succeed.

And remember one more thing about labels. They are not just stickers on a product, they are statements. They tell your customers who you are, what you do, and why they should choose you over others. Don’t underestimate the power of labels.

To learn more about GENflex Labeling Solutions and how we can help you with your labeling needs, visit our website here.