sports drinks

Ask the GENflex Expert: How Do We Introduce Our New Sports Drink?

March 26th, 2024

Sports drinks are intended to improve athletic performance so consumers have more energy and vitality. They are made with water, electrolytes, and vitamins to give you that extra oomph when working out. However, introducing a new sports drink in the crowded market we have today can be a challenge. Walk down the beverage aisle of Read more…


FCC and Labels: Please See the Following News Update Regarding Labels

March 19th, 2024

The Federal Communications Commission (FCC) has issued a new mandate regarding labels that will impact all internet service providers with over 100,000 subscribers. The mandate requires these providers to add new labels to their wireless equipment. This new directive will begin on April 10, 2024, and will apply to home internet and wireless broadband plans Read more…


Ask the GENflex Expert: What’s in a Label?

March 17th, 2024

We see approximately 5,000 labels daily across various mediums, such as advertisements, billboards, clothing, containers, and logos. However, it’s not just about seeing labels. For marketers, understanding how they are made and their components is crucial for effective marketing and branding. To answer the question, What’s in a Label? Here’s what we need to know. Read more…


When Should You Change Your Product Labels?

March 17th, 2024

When clients with established brands contact GENflex for new or re-designed labels, one of our first questions is why? We have found that these brands are strategically changing their labels for reasons such as the following: Focusing on new markets. An established brand might want to change or supplement its focus, catering to a different Read more…


NEWS: New Product Introductions Need Sales Winning Labels

March 1st, 2024

Well-designed labels grab the consumer’s eye, foster trust, and, with trust, sales. Did you know that 30,000 new products are introduced in the U.S. each year? But did you also know that only about 2,000 of these new products succeed? According to Professor Clayton Christensen at Harvard Business School, this happens to all types of companies, Read more…


Ask the GENflex Expert: What are RFIC Labels?

February 27th, 2024

GENflex, what are RFID Labels? Good question because, increasingly, B2B and B2C organizations are placing Radio Frequency Identification labels on their products. However, this technology is not new. It was invented in the 1940s and patented in 1983. It uses electromagnetic fields, or tags, to identify and track items, transmitting that information to an RFID Read more…


Three Ways Labels Tell Your Brand’s Story Emotionally

February 25th, 2024

One of the most critical aspects of your marketing strategy is how to use labels to communicate with your customers. Labels are not just for providing information but also for creating an emotional connection and a memorable impression of your brand and its products.   One of the best ways to begin this strategy is Read more…

food labels

GENflex Weekender – Keeping You Up To Date on Food Labels

February 24th, 2024

History There’s a lot more to food labels than most of us realize. The first food labels were introduced in the 1850s. The Pure Food and Drug Act of 1906 prohibited misleading or false food label information, and in 1924, the Supreme Court put some teeth into food labels, indicating how transparent — or not Read more…