RFID

Ask the GENflex Expert

February 27th, 2024

GENflex, what are RFID Labels? Good question because, increasingly, B2B and B2C organizations are placing Radio Frequency Identification labels on their products. However, this technology is not new. It was invented in the 1940s and patented in 1983. It uses electromagnetic fields, or tags, to identify and track items, transmitting that information to an RFID Read more…

color

Three Ways Labels Tell Your Brand’s Story Emotionally

February 25th, 2024

One of the most critical aspects of your marketing strategy is how to use labels to communicate with your customers. Labels are not just for providing information but also for creating an emotional connection and a memorable impression of your brand and its products.   One of the best ways to begin this strategy is Read more…

food labels

GENflex Weekender – Keeping You Up To Date on Food Labels

February 24th, 2024

History There’s a lot more to food labels than most of us realize. The first food labels were introduced in the 1850s. The Pure Food and Drug Act of 1906 prohibited misleading or false food label information, and in 1924, the Supreme Court put some teeth into food labels, indicating how transparent — or not Read more…

smart labels

Why Manufacturers Need Smart Labels

February 23rd, 2024

Smart Labels are a digital disclosure tool that allows purchasers using their smartphones to access more detailed product information than can fit on a traditional label. It offers real-time data for various products, equipment, food, beverages, and thousands of other products. So, we see how they can help the consumer.  But how can they help Read more…

GENflex Labeling Solutions

Meet the People that Make it Happen at GENflex Labeling Solutions

February 21st, 2024

At General Paper Goods and GENflex Labeling Solutions, we’ve been helping our customers succeed for 90 years– by truly understanding their needs and then creating and delivering innovative solutions. Here are some of the people at our company that make this happen: KEVIN FLORENCE, PRESIDENT & CEO As President and CEO of GPG and Genflex, Read more…

great labels

Are Your Product Labels Ambassadors?

February 20th, 2024

Labels are more than just stickers on products. They are vital tools for manufacturers and marketers that help them promote their products, convey valuable information to consumers, and influence purchasing decisions. Moreover, a well-designed and eye-catching label is a way to communicate the value, purpose, and personality of your brand and its products. At GENflex Read more…

packaging and labels

Never Underestimate the Power of Packaging and Labels

February 19th, 2024

Having been directly involved in the packaging and labeling industry for more than 90 years, we still find that many manufacturers, retailers, and other organizations undervalue the importance of packaging and labels. Many continue to believe packaging/labels are nothing more than a functional necessity. This may have been true decades ago, but today, effective, well-designed Read more…

power of lables

Never Underestimate the Power of Labels

February 16th, 2024

Having been directly involved in the packaging and labeling industry for more than 90 years, I know the power of labels. However, we still find that many manufacturers, retailers, and other organizations undervalue the importance of labels. Many continue to believe labels on packaging, for instance, are nothing more than a functional necessity. This may Read more…

RFID

The Benefits of RFID Technology: A Manufacturer’s Guide

February 6th, 2024

RFID technology appears to be on everyone’s mind in the labeling industry. For instance, a major trade publication asked label manufacturers around the globe what they believe will be one of the most significant advances in the labeling industry in 2024. Paraphrased below are their responses: We remain optimistic for a strong 2024 and are Read more…

barcodes

TEST YOUR KNOWLEDGE

January 28th, 2024

When, where, and on what product was the first barcode ever used?    July 4, 1976, in a drugstore in New York City, on bottles of aspirins. Nov 4, 1968, by a Virginia medical parts distributor, on a case of thermometers. June 26, 1974, on a pack of gum sold in an Ohio grocery store. Read more…